Logos & Identity

Throughout my work, I develop visual logics and mark systems that can adapt across applications and scales. These logo projects are not isolated glyphs: they are visual tools that respond to context, meaning and use.

• visual marks designed with structural clarity

• systems that adapt to digital and physical applications

• consistent typographic logic and visual hierarchy

Visual Designer with systems-driven practice

I create graphic design that stands at the intersection of visual logic, editorial structure and cultural context. My work ranges from identity systems and editorial design to socially impactful visual communication — always rooted in concept, clarity and execution that resonates beyond decoration.

My practice is both conceptual and situational: it responds to a brief when there’s one, and it explores collective visual language when the work demands it. The emphasis is on communication with purpose.

Process & Approach

I treat graphic design not as isolated images, but as logic systems that solve communication problems. I work from:

• brief or context — understanding purpose, audience and constraints

• structure first — hierarchy, grid, type and composition

• iteration — conceptual refinement through versions and proofing

• application — extending visual logic across media

Unlike portfolios that only show polished outcomes, I focus on work that communicates with intent and function. Conceptual clarity is as important as visual quality.

Editorial & Graphic Systems

My editorial design work engages with narrative and context, not just surface appearance. I shape content visually to support tone, emphasis and cultural reference, whether it’s for print or digital.

Examples include:

• Football culture magazine editorial — expressive layouts and visual pacing tailored to satire and local football narrative.

• Book design (Ariel Ortega) — a restrained system that channels emotional legacy through composition, color and typographic choices connected to the subject’s visual world.

These projects balance craft and editorial strategy: rhythm, hierarchy and readability are guided by concept and context, not trends.

SOCIAL IMPACT

I created graphic designs that went viral in Barcelona, widely adopted by the community as a visual tool to confront antisemitism.

The designs were reproduced at scale—printed as flags, tens of thousands of stickers, and other physical formats—demonstrating how visual communication can operate as a catalyst for social response and collective visibility.