Web development

I modernized Intag's website by integrating a video-based background using emerging web capabilities that were gaining traction at the time.

I identified a strategic mismatch: preroll video ads were a core part of Intag’s revenue model, yet video was absent from its own digital experience.

The solution aligned creative execution, technology, and business objectives, reinforcing the agency’s positioning through its own product.

I created a brand identity and website for Mainsquare Media, an Ad Agency.

Developed Hune's e-store on Shopify, combining creative direction with technical automation.

Led the visual and editorial aspects—product photography, video content, and product naming—while also implementing automated publishing workflows that pulled data from spreadsheets and dynamically updated product labels.

Optimized SEO across the store, including URL structure, alt attributes, and metadata, to ensure scalability and long-term performance.

Developed cuac.art, a web-based illustration platform that goes beyond a traditional portfolio or gallery.

The site combines original illustrations with interactive browser games, treating the web itself as a medium for experimentation and play.

Alongside the interactive layer, built an automated online store where illustrations are programmatically adapted into physical products such as t-shirts, caps, and accessories, enabling on-demand production and fulfillment without manual handling.

The platform was designed and developed end-to-end to integrate illustration, interaction design, and scalable e-commerce into a single cohesive system.

I’ve been building websites since childhood. I started with tools like Microsoft FrontPage, Dreamweaver, and Flash, and later moved to hand-coded HTML, CSS, and JavaScript.

Over the years, I’ve worked with a wide range of platforms and builders, including Wix, Tienda Nube, Hostinger, WordPress, Elementor, and Shopify.

Due to the long time span and the fast pace of the web, not all of my past work is available or documented today.

While the projects shown here are only a small selection, this portfolio itself is a fully designed and built website. It reflects my design principles, creative approach, and the way I think about web experiences.